Path to Purpose - Butler-Madden, Carolyn
16,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
payback
8 °P sammeln
  • Broschiertes Buch

Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts followers and collaborators, rather than just customers and consumers. In a world that needs solutions, people increasingly look towards businesses and their brands to help solve society's problems.

Andere Kunden interessierten sich auch für
Produktbeschreibung
Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts followers and collaborators, rather than just customers and consumers. In a world that needs solutions, people increasingly look towards businesses and their brands to help solve society's problems.
Autorenporträt
Carolyn Butler-Madden's 30-year international career working with some of the world's best brands forms the backdrop to her most recent venture, Sunday Lunch - a brand consultancy that specialises in cause and purpose-led marketing. Carolyn is passionate about the convergence of marketing and social impact, believing that brands with purpose will dominate the future. Her vision for the future is simple: Brands drive profit through purpose, marketing becomes a force for good.