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This handbook emphasizes on how perceptions create an influence on brand selection in consumers' minds in the tyre industry. The study allows companies to have an alternate view on: Which perceptions about a brand dominate customers' minds? Which factors lead them to these perceptions? It can also be used as a 'supplemental' strategy to gain more customer insights especially in new geographic markets.

Produktbeschreibung
This handbook emphasizes on how perceptions create an influence on brand selection in consumers' minds in the tyre industry. The study allows companies to have an alternate view on: Which perceptions about a brand dominate customers' minds? Which factors lead them to these perceptions? It can also be used as a 'supplemental' strategy to gain more customer insights especially in new geographic markets.
Autorenporträt
Vijay Lamba es un profesional de la gestión de marketing al que le encanta escribir. En el Griffith College de Dublín (Irlanda) defendió con éxito su tesis de máster en la que exploraba el comportamiento de compra perceptivo de los consumidores cuando seleccionan marcas. También es un destacado colaborador de contenidos de una editorial irlandesa de noticias electrónicas sobre automoción.