Stephen Dunne

Persuasion

A Key Idea for Business and Society

• Gebundenes Buch

Produktbeschreibung

Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis - the 4 Ps of persuasion - why all disciplines have been engaged with the topic and why people are suspicious of it.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 164
• Erscheinungstermin: 4. August 2025
• Englisch
• Abmessung: 222mm x 145mm x 13mm
• Gewicht: 346g
• ISBN-13: 9781032514093
• ISBN-10: 1032514094
• Artikelnr.: 74266093

Autorenporträt

Stephen Dunne is Senior Lecturer in Marketing at the University of Edinburgh Business School, UK.