Place Marketing and Temporality - Warnaby, Gary
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The book analyses how the past - material (the historic built environment) and intangible (routines, practices and the â characterâ of the populace) - is appropriated, in order to â sellâ the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered and what's forgotten.

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Produktbeschreibung
The book analyses how the past - material (the historic built environment) and intangible (routines, practices and the â characterâ of the populace) - is appropriated, in order to â sellâ the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered and what's forgotten.
Autorenporträt
Gary Warnaby is Professor of Retailing and Marketing, based in the Department of Marketing, International Business & Tourism and the Institute of Place Management at the Manchester Metropolitan University.