Jack W Plunkett

Plunkett's Advertising & Branding Industry Almanac 2025

Advertising & Branding Industry Market Research, Statistics, Trends and Leading Companies

• Broschiertes Buch

Produktbeschreibung

Exploring evolving trends in advertising, marketing, and branding, this volume examines strategies from broadcast and direct mail to digital media and AI. It offers global market analysis, detailed profiles of top firms, extensive data, plus thousands of industry contacts for strategic insight.

Produktdetails

• Verlag: Plunkett Research
• Seitenzahl: 482
• Erscheinungstermin: 27. Mai 2025
• Englisch
• Abmessung: 279mm x 216mm x 25mm
• Gewicht: 1107g
• ISBN-13: 9781647880736
• ISBN-10: 1647880734
• Artikelnr.: 74367130

Autorenporträt

Jack W. Plunkett is CEO & Publisher of Plunkett Research, Ltd., a Houston-based provider of market research and industry information in printed and electronic formats. Plunkett Research provides analysis, statistics and other vital data on all major industry sectors, from InfoTech to Retailing to Banking and Internet of Things. Plunkett's client list includes 10,000 leading corporations, universities and government agencies worldwide. Plunkett's products are distributed electronically through subscriptions to its online service, and around the globe by major distributors, including ThomsonReuters.Jack Plunkett is the author of numerous books, including the gold medal-winning The Next Boom: What you absolutely, positively have to know about the world between now and 2025. Plunkett is frequently interviewed as an expert source by publications such as Time magazine, Forbes, The Wall Street Journal, The New York Times and Investor's Business Daily, media outlets such as NPR's Marketplace, ABC, and Marketwatch, as well as local and regional newspapers and national columnists. Plunkett received an Academic Book of the Year Award for his Plunkett's Health Care Industry Almanac, and he was a regional finalist in the Entrepreneur of the Year Awards sponsored by EY.

Inhaltsangabe

Introduction 1
1. How to Use This Book 3
2. Chapter 1: Major Trends Affecting the Advertising & Branding Industry 7
3. 1) Major Trends Affecting the Advertising & Branding Industry 7
4. 2) Introduction to the Advertising and Branding Industry 8
5. 3) Agencies Face Both Evolving Client Needs and Vast Changes in Media 11
6. 4) OpenAI (ChatGPT), StabilityAI, Anthropic (Claude) and Others Launch
Impressive Tools that Generate Text, Art, Code and Smart ChatBots 12
7. 5) Digital & Search Advertising Soar/Amazon Becomes an Advertising Media
Giant 13
8. 6) Programmatic Ad Buying Dominates the Digital Media Market 15
9. 7) Global Internet Market Tops 9.3 Billion Users, both Fixed and Wireless
15
10. 8) Television Ads Evolve to Face New Challenges and Formats/Streaming
Platforms Sell Ads 16
11. 9) Embedded Advertising/Product Placement/Branded Entertainment and
Marketing Soar 16
12. 10) Social Media Rakes in Global Online and Ad Revenues 17
13. 11) Email Reigns as One of the Single Most Effective Advertising Tools 18
14. 12) Newspapers and Magazines Rely on Digital Editions and Apps 19
15. 13) Billboards Go Digital 20
16. 14) Location-Based Services (LBS) Enhance Smartphones and Mobile
Advertising 20
17. 15) Private Label Brands Grow in Share of Total Store Sales 22
18. 16) LOHAS-Socially Conscious Consumers Create Challenges and Opportunities
for Advertisers and Marketers 22
19. 17) Growth in China's Ad Market 24
20. 18) Growth in Big Data Supported by Expansion of Cloud Computing and
Predictive Analytics 24
21. 19) Retail Technologies and Artificial Intelligence (AI) Advance for Store
Checkout and Restaurant Orders 26
22. 20) Online Marketing, Social Media and Ecommerce Enable Startups/Disruption
in Consumer Products and Cosmetics 28
23. 21) Regulatory Environment Is Challenging for Online Businesses & Social
Media 29
24.
25. Chapter 2: Advertising & Branding Industry Statistics 31
26. Advertising & Branding Industry Statistics and Market Size Overview 32
27. Global Digital, Network, Computer & Telecom Industries--Key Statistics &
Market Size Overview 33
28. Estimated U.S. Advertising Sector Revenues by NAICS Code: 2015-2022 34
29. Advertising Agencies, Public Relations Agencies & Direct Mail Advertising:
Estimated Sources of Revenue & Expenses, U.S.: 2017-2022 35
30. Employment in Advertising & Related Industries, U.S.: January of 1990-2025
36
31. Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue
& Expenses, U.S.: 2017-2022 37
32. Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.:
2017-2022 38
33. Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.:
2017-2022 39
34. Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses,
U.S.: 2017-2022 40
35. Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.:
2017-2022 41
36. Cable & Other Subscription Programming: Estimated Sources of Revenue &
Expenses, U.S.: 2017-2022 42
37. Chapter 3: Important Advertising & Branding Industry Contacts 43
38. (Addresses, Phone Numbers and Internet Sites)
39. Chapter 4: THE ADVERTISING 350:
40. Who They Are and How They Were Chosen 69
41. Index of Companies Within Industry Groups 70
42. Alphabetical Index 79
43. Index of Headquarters Location by U.S. State 82
44. Index of Non-U.S. Headquarters Location by Country 85
45. Individual Data Profiles on Each of THE ADVERTISING 350 87
46. Additional Indexes
47. Index of Hot Spots for Advancement for Women/Minorities 434
48. Index by Subsidiaries, Brand Names and Selected Affiliations 436
49. A Short Advertising & Branding Industry Glossary 447