Contents: Part I:Mass Media and Government Institutions. Introduction to
Political Communication. Early History of the Press and Presidency. Modern
History of the Press and Presidency. Presidents and News in the Television
Age. Covering the Presidency. Presidential Rhetoric. Presidential Rhetoric:
Genres and Impact. Congress and the Media. The Media and Local Politics.
Part II:Political Communication Theories and Effects. Political
Communication Effects. Agenda-Setting. Agenda-Building. The Health Care
Reform Campaign. Health Care Reform: News and Public Opinion. Part III:
Communication and the Presidential Election. Presidential Campaigns:
History and Overview. The Media and the Nominating Process. The Press and
the Presidential Campaign. News Media Impact on Voters. Political
Advertising: Content. Political Advertising: Effects. Debates: Formats and
Strategies. Debates: Impact and Controversies. Epilogue.
