Andere Kunden interessierten sich auch für
![Political Campaign Communication]( "Political Campaign Communication")
Political Campaign Communication162,99 €![Political Communication in the Anglophone World]( "Political Communication in the Anglophone World")
Political Communication in the Anglophone World110,99 €![Nonverbal Communication in Political Debates]( "Nonverbal Communication in Political Debates")
Nonverbal Communication in Political Debates113,99 €![Measurement of Media Reputation]( "Measurement of Media Reputation")
Measurement of Media Reputation102,99 €![Political Women]( "Political Women")
Political Women122,99 €![Ethics of Listening]( "Ethics of Listening")
Ethics of Listening121,99 €![Communication Research in the Big Data Era]( "Communication Research in the Big Data Era")
Communication Research in the Big Data Era101,99 €
This book analyzes political conversion stories as a communication strategy aimed at winning the hearts and minds of the public. Through key cases, it charts the historical and contemporary uses of this strategy as a type of civil–religious persuasion in public discourse, evaluating its features and functions in politics.