Danesi's introduction to popular culture takes students through major forms of media to explore a vast array of cultural theories. The fifth edition features updated coverage on social media and digital cultures, including those surrounding memes, video games, virtual reality, and streaming services.
Danesi's introduction to popular culture takes students through major forms of media to explore a vast array of cultural theories. The fifth edition features updated coverage on social media and digital cultures, including those surrounding memes, video games, virtual reality, and streaming services.
Preface 1. What Is Pop Culture? Defining Pop Culture Culture Pop Culture Pop Art Levels The Transference Cycle Predecessors Origins and Spread Features of Pop Culture Spectacles and Music Admixture Nostalgia Make-Believe Laughter Studying Pop Culture Genres and Audiences Interdisciplinarity Explorations Chapter References 2. The Marketplace and Pop Culture The Partnership Alliance Reinvention and Reproduction Popularity Fad Culture Decoding Fads Fashion Food Fads Celebrity Culture Celebrities and Icons Nano-Celebrities A Model Mediation The Changing Partnership Explorations Chapter References 3. Explaining Pop Culture Mass Media Approaches Transmission Models Agenda Setting Theories Digital Media Theories Critical Theories The Frankfurt School The Centre for Contemporary Cultural Studies Feminism Postmodernism Psychological Theories Media Effects Theories Archetype Theory Psycho-Social Theories Semiotic Approaches Opposition Mythology Representation and Codes The Effects of Pandemics on Culture The Birth of Fiction World Reappraisal Explorations Chapter References 4. Print Culture Books Origins and Spread Narrativity The Novel Dime Novels and Pulp Fiction Digital Novels Newspapers Origins and Spread Reading Newspapers Fake News Magazines Origins and Spread Reading Magazines Comics Origins and Spread Superhero Comics Explorations Chapter References 5. Radio Culture Radio Broadcasting Historical Sketch Streaming Podcasting Radio Genres Genre Programming The Talk Show The Radio Stage Radio and Advertising Orality The Radio in Pop Culture History The Radio Social Text Information Culture Explorations Chapter References 6. Pop Music Culture The Advent of Pop Music Historical Sketch Decoding Pop Music Genres Social Change Jazz and Swing Rock and Roll Decoding Rock Hip Hop and Rap Music in the Internet Age Indie Music Self-Presentation Whither Pop Music? Explorations Chapter References 7. Movie Culture Motion Pictures Historical Sketch Categories Genres Thrillers Horror Animation The Movie Theater Postmodernism Future Worlds Images Over Words Blockbusters Origins Entrenchment Cinema in the Internet Age Streaming Movies Whither Filmmaking? Explorations Chapter References 8. Television Culture Television Broadcasting Historical Sketch Interactive Television Genres Archetypal Structures Sitcoms Reality Television Social Effects Mythologization History-Making Effect TV in the Internet Age Streaming Television Space of Flows Explorations Chapter References 9. Advertising Culture Advertising Historical Sketch Techniques Critiques Integration with Pop Culture Ad Culture The Ad Campaign Co-option Branding Product Placement Basic Needs and Social Processes Advertising Art The Future of Advertising Explorations Chapter References 10. Pop Language What Is Pop Language? Defining Pop Language Differences from Slang Fictional Languages Texting and Textspeak Texting in Pop Culture Effects on Writing Visual Communication Emojis Emojis in Pop Culture Explorations Chapter References 11. Interactive and Immersive Culture Interactive Culture The Online Stage Mashup Culture Memes and Pop Culture Memes The Role of Social Media YouTube Memetic Culture Immersive Culture Videogames Virtual Reality Posthumanism and Transhumanism Explorations Chapter References 12. Forever Pop? The Show Must Go On The Lure of Pop Culture Spectacle Power A Global Culture The Global Marketplace The Internet Stage Will Pop Culture Always Keep Changing? Major Attacks Evolution or Mutation? Explorations Chapter References Glossary Index
Preface 1. What Is Pop Culture? Defining Pop Culture Culture Pop Culture Pop Art Levels The Transference Cycle Predecessors Origins and Spread Features of Pop Culture Spectacles and Music Admixture Nostalgia Make-Believe Laughter Studying Pop Culture Genres and Audiences Interdisciplinarity Explorations Chapter References 2. The Marketplace and Pop Culture The Partnership Alliance Reinvention and Reproduction Popularity Fad Culture Decoding Fads Fashion Food Fads Celebrity Culture Celebrities and Icons Nano-Celebrities A Model Mediation The Changing Partnership Explorations Chapter References 3. Explaining Pop Culture Mass Media Approaches Transmission Models Agenda Setting Theories Digital Media Theories Critical Theories The Frankfurt School The Centre for Contemporary Cultural Studies Feminism Postmodernism Psychological Theories Media Effects Theories Archetype Theory Psycho-Social Theories Semiotic Approaches Opposition Mythology Representation and Codes The Effects of Pandemics on Culture The Birth of Fiction World Reappraisal Explorations Chapter References 4. Print Culture Books Origins and Spread Narrativity The Novel Dime Novels and Pulp Fiction Digital Novels Newspapers Origins and Spread Reading Newspapers Fake News Magazines Origins and Spread Reading Magazines Comics Origins and Spread Superhero Comics Explorations Chapter References 5. Radio Culture Radio Broadcasting Historical Sketch Streaming Podcasting Radio Genres Genre Programming The Talk Show The Radio Stage Radio and Advertising Orality The Radio in Pop Culture History The Radio Social Text Information Culture Explorations Chapter References 6. Pop Music Culture The Advent of Pop Music Historical Sketch Decoding Pop Music Genres Social Change Jazz and Swing Rock and Roll Decoding Rock Hip Hop and Rap Music in the Internet Age Indie Music Self-Presentation Whither Pop Music? Explorations Chapter References 7. Movie Culture Motion Pictures Historical Sketch Categories Genres Thrillers Horror Animation The Movie Theater Postmodernism Future Worlds Images Over Words Blockbusters Origins Entrenchment Cinema in the Internet Age Streaming Movies Whither Filmmaking? Explorations Chapter References 8. Television Culture Television Broadcasting Historical Sketch Interactive Television Genres Archetypal Structures Sitcoms Reality Television Social Effects Mythologization History-Making Effect TV in the Internet Age Streaming Television Space of Flows Explorations Chapter References 9. Advertising Culture Advertising Historical Sketch Techniques Critiques Integration with Pop Culture Ad Culture The Ad Campaign Co-option Branding Product Placement Basic Needs and Social Processes Advertising Art The Future of Advertising Explorations Chapter References 10. Pop Language What Is Pop Language? Defining Pop Language Differences from Slang Fictional Languages Texting and Textspeak Texting in Pop Culture Effects on Writing Visual Communication Emojis Emojis in Pop Culture Explorations Chapter References 11. Interactive and Immersive Culture Interactive Culture The Online Stage Mashup Culture Memes and Pop Culture Memes The Role of Social Media YouTube Memetic Culture Immersive Culture Videogames Virtual Reality Posthumanism and Transhumanism Explorations Chapter References 12. Forever Pop? The Show Must Go On The Lure of Pop Culture Spectacle Power A Global Culture The Global Marketplace The Internet Stage Will Pop Culture Always Keep Changing? Major Attacks Evolution or Mutation? Explorations Chapter References Glossary Index
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