Mark Weiner

PR Technology, Data and Insights

Igniting a Positive Return on Your Communications Investment

• Gebundenes Buch

Produktbeschreibung

Improve your organization's PR process and quantify its impact on business objectives with this guide to using purpose-built tools, new data sources and strategic insights.

Produktdetails

• Verlag: Kogan Page / Kogan Page Ltd
• Seitenzahl: 234
• Erscheinungstermin: 3. April 2021
• Englisch
• Abmessung: 240mm x 161mm x 20mm
• Gewicht: 691g
• ISBN-13: 9781398600423
• ISBN-10: 1398600423
• Artikelnr.: 60074014

Autorenporträt

Mark Weiner

Inhaltsangabe

Chapter
00: Introduction; Section
ONE: Technology, Data, and Insights; Chapter
01: Technology; Chapter
02: Data; Chapter
03: Insights; Section
TWO: The Public Relations Continuum; Chapter
04: The Landscape Analysis; Chapter
05: Setting Objectives; Chapter
06: Strategy and Tactics; Chapter
07: Evaluation;