A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication. Jamie Ward is an assistant professor of public relations at Eastern Michigan University. Regina (Gina) Luttrell is Assistant Professor of Social Media and Public Relations at the S.I. Newhouse School of Public Communication at Syracuse University.
A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication. Jamie Ward is an assistant professor of public relations at Eastern Michigan University. Regina (Gina) Luttrell is Assistant Professor of Social Media and Public Relations at the S.I. Newhouse School of Public Communication at Syracuse University.
Regina Luttrell is Senior Associate Dean and an Associate Professor of public relations at the S.I. Newhouse School of Public Communications at Syracuse University, USA. She is the author of numerous influential books, including Social Media: How to Engage, Share, and Connect and Social Media & Society. Her scholarship appears in leading journals such as the International Journal of Strategic Communication, Journal of Broadcasting & Electronic Media, and Case Studies in Strategic Communication.
Inhaltsangabe
Foreword by Teresa N. Dougherty, APR Preface Part I - Ethics in Public Relations Chapter 1 - Why Ethics Matter Chapter 2 - Ethics in Public Relations Part II - Public Relations Society of America's Code of Ethics Chapter 3 - Advocacy Chapter 4 - Honesty Chapter 5 - Expertise Chapter 6 - Independence Chapter 7 - Loyalty Chapter 8 - Fairness Chapter 9 - Ethics Matter, Choose Action Part III - Award Winning Case Studies from the Arthur W. Page Society Case Study Competition Case Study 1 - Walking the "Encryption Tightrope": Getting to the Core of Apple's Privacy and Security Battle with the FBI Case Study 2 - Fatal Derailment: Is Amtrak's Reputation Riding on its Response to the Wreck of Train 188? Case Study 3 - An Analysis of Starbucks' Race Together Initiative Case Study 4 - The Virtue of Patients: Veterans' Fatal Wait Case Study 5 - #SocialStrong: The Effect of Social Media on the Boston Marathon Bombing
Foreword by Teresa N. Dougherty, APR Preface Part I - Ethics in Public Relations Chapter 1 - Why Ethics Matter Chapter 2 - Ethics in Public Relations Part II - Public Relations Society of America's Code of Ethics Chapter 3 - Advocacy Chapter 4 - Honesty Chapter 5 - Expertise Chapter 6 - Independence Chapter 7 - Loyalty Chapter 8 - Fairness Chapter 9 - Ethics Matter, Choose Action Part III - Award Winning Case Studies from the Arthur W. Page Society Case Study Competition Case Study 1 - Walking the "Encryption Tightrope": Getting to the Core of Apple's Privacy and Security Battle with the FBI Case Study 2 - Fatal Derailment: Is Amtrak's Reputation Riding on its Response to the Wreck of Train 188? Case Study 3 - An Analysis of Starbucks' Race Together Initiative Case Study 4 - The Virtue of Patients: Veterans' Fatal Wait Case Study 5 - #SocialStrong: The Effect of Social Media on the Boston Marathon Bombing
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