The proven B2B sales growth plan that builds on the success of Predictable Revenue, the breakout bestseller hailed as â Silicon Valleyâ s sales bibleâ (Inc.com)
The proven B2B sales growth plan that builds on the success of Predictable Revenue, the breakout bestseller hailed as â Silicon Valleyâ s sales bibleâ (Inc.com)Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Marylou Tyler is the bestselling coauthor of Predictable Revenue: Turn Your Business into a Sales Machine with the $100 Million Best Practices of Salesforce.com. A successful trainer and consultant, she advises Fortune 1,000 companies on how to improve the sales process, specifically the assembly, activation, and optimization of the outreach sales channel--the most consistent, predictable, and scalable model for generating new business opportunities. Jeremey Donovan is the author of the international bestseller How to Deliver a TED Talk. He is Head of Sales Strategy at Gerson Lehrman Group (GLG). Previously, Donovan was Chief Marketing Officer of American Management Association International. Prior to joining AMA, he served as Group Vice President of Marketing at Gartner Inc., the world's leading information technology research and advisory company.
Inhaltsangabe
Foreword by Aaron Ross ix Acknowledgments xiii Introduction: Turning Unpredictable into Predictable 1 Part I: Target Chapter 1: Internalizing Your Competitive Position 9 Chapter 2: Developing an Ideal Account Profile 31 Chapter 3: Crafting Ideal Prospect Personas 45 Part II: Engage Chapter 4: Crafting the Right Message 61 Chapter 5: Getting Meetings Though Prospecting Campaigns 85 Chapter 6: (Dis-) Qualifying Prospects 127 Part III: Optimize Chapter 7: Measuring and Optimizing Your Pipeline 147 Chapter 8: Leveraging the Right Tools 165 Chapter 9: Managing Sales Development Professionals 173 Chapter 10: Twelve Habits of Highly Successful SDRs 193 Conclusion: The Future of Predictable Prospecting 203 Appendix: Quick Guide to Predictable Prospecting 205 Notes 219 Index &nbs
Foreword by Aaron Ross ix Acknowledgments xiii Introduction: Turning Unpredictable into Predictable 1 Part I: Target Chapter 1: Internalizing Your Competitive Position 9 Chapter 2: Developing an Ideal Account Profile 31 Chapter 3: Crafting Ideal Prospect Personas 45 Part II: Engage Chapter 4: Crafting the Right Message 61 Chapter 5: Getting Meetings Though Prospecting Campaigns 85 Chapter 6: (Dis-) Qualifying Prospects 127 Part III: Optimize Chapter 7: Measuring and Optimizing Your Pipeline 147 Chapter 8: Leveraging the Right Tools 165 Chapter 9: Managing Sales Development Professionals 173 Chapter 10: Twelve Habits of Highly Successful SDRs 193 Conclusion: The Future of Predictable Prospecting 203 Appendix: Quick Guide to Predictable Prospecting 205 Notes 219 Index &nbs
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