Presidents have always "used" the media and felt abused by it. As new technologies have entered the media spectrum, the speed and pervasiveness of these interactions have changed dramatically. President Obama ushered in the social media presidency, while President Trump has become the tweeter-in-chief. This book shows how these developments affect what is communicated and how it is received.
Presidents have always "used" the media and felt abused by it. As new technologies have entered the media spectrum, the speed and pervasiveness of these interactions have changed dramatically. President Obama ushered in the social media presidency, while President Trump has become the tweeter-in-chief. This book shows how these developments affect what is communicated and how it is received.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Stephen E. Frantzich is Professor Emeritus of Political Science at the United States Naval Academy, where he was selected as outstanding civilian professor in 1990. He is the author of over two dozen books and has served as a consultant to the US Congress, Dirksen Center, C-SPAN, and a variety of foreign parliaments. He also runs Books for International Goodwill (www.big-books.org), which has distributed over 8 million books to underserved populations around the world.
Inhaltsangabe
CHAPTER 1. Presidents and the Media in a Representative Democracy CHAPTER 2. The President as a News Hook: The First "W" CHAPTER 3. Covering the White House CHAPTER 4. The White House PR Machine CHAPTER 5. Delivering the President's Message CHAPTER 6. Presidential Media Events CHAPTER 7. Old Basics, New Techniques CHAPTER 8. The President and Popular Media CHAPTER 9. Ongoing Media Relationships and How to Deal with Them
CHAPTER 1. Presidents and the Media in a Representative Democracy CHAPTER 2. The President as a News Hook: The First "W" CHAPTER 3. Covering the White House CHAPTER 4. The White House PR Machine CHAPTER 5. Delivering the President's Message CHAPTER 6. Presidential Media Events CHAPTER 7. Old Basics, New Techniques CHAPTER 8. The President and Popular Media CHAPTER 9. Ongoing Media Relationships and How to Deal with Them
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