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Known for both its narrative style and scientific rigor, Principles of Behavior is the premier introduction to behavior analysis. Through an exploration of experimental, applied, and theoretical concepts, the author summarizes the key conversations in the field, bringing the content to life using humorous and engaging language.

Produktbeschreibung
Known for both its narrative style and scientific rigor, Principles of Behavior is the premier introduction to behavior analysis. Through an exploration of experimental, applied, and theoretical concepts, the author summarizes the key conversations in the field, bringing the content to life using humorous and engaging language.
Autorenporträt
Richard W. Malott taught and did research in experimental analysis, higher education, autism, and organizational behavior management. He was a co-founder of the Behavior Analysis program at Western Michigan University (WMU) and a co-founder of Association for Behavior Analysis International (ABAI). He is currently chairman of the board of KABAS (Kalamazoo Academy for Behavioral and Accademic Success), a small K-6 school for children with special needs. He has received two Fulbright Senior Scholar Awards, WMU's Distinguished Teaching Award, and ABAI's Award for Public Service in Behavior Analysis.