From noted graphic designer and logo expert George Bokhua, Principles of Logo Design presents essential techniques and examples for developing and refining logos and other visual marks, including the use of grids and other geometric shapes to achieve classic proportions.
From noted graphic designer and logo expert George Bokhua, Principles of Logo Design presents essential techniques and examples for developing and refining logos and other visual marks, including the use of grids and other geometric shapes to achieve classic proportions.
Logo designer George Bokhua has more than 15 years of experience in identity design and development. He has worked with a variety of clients all over the world, from small startups to established brands like Disney, New Balance, NFL, Sonic, and Wired magazine. Bokhua, who is well-known for his simple, clean, sophisticated style and the use of grid systems and geometric shapes in his process, teaches three popular classes on Skillshare that serve as an introduction to his approach. To see more of his work, visit his website bokhua.com or his Instagram account @george_bokhua. He lives in Tblisi, Georgia.
Inhaltsangabe
Preface Chapter 1 General Concepts Are Logos Just Logos? 1.618033 Rule or No Rule? Less is More? Modernism in Design Chapter 2 Types of Logo Designs Pictorial Marks Letterforms Abstract Marks Wordmarks Monograms Negative Space Marks Logo System Pictograms Patterns as Identity Elements Chapter 3 Visual Matters Gradients Color Gradiation Simplified Shade Gradiation with Strokes Light and Shading Shading of Hemisphere Light and Shading on Simple Marks Chiaroscuro in Logo Design Logo Visibility Graphic Device Black on White vs. White on Black Same-sized Look Bone Effect Bone Effect in Logo Design Overshoot Balancing Visual Paradoxes Types of Visual Paradoxes Impossible Figures Impossible Figures and Logo Design Motion-Illusion Ambiguous Forms Symmetry vs. Asymmetry Solid vs. Line Sharp vs. Round Pattern as a Design Element Dimension Dialectical Approach Composition Experimentation and Accidents Copying vs. Imitation Client Relations Real-life Objects as Aids Chapter 4 Design Process Concepting Mood Boarding Sketching The Initial Stage The Refinement Stage The Fine-Tuning Stage Execution Gridding Gridding Complex Forms Type Lockup Chapter 5 Presentation Brand Guidelines Logo Uses Guidelines Primary Colors and Secondary Colors Typography Grids Graphic Devices Stationary Pricing Design Studio About the Author Acknowledgements Index
Preface Chapter 1 General Concepts Are Logos Just Logos? 1.618033 Rule or No Rule? Less is More? Modernism in Design Chapter 2 Types of Logo Designs Pictorial Marks Letterforms Abstract Marks Wordmarks Monograms Negative Space Marks Logo System Pictograms Patterns as Identity Elements Chapter 3 Visual Matters Gradients Color Gradiation Simplified Shade Gradiation with Strokes Light and Shading Shading of Hemisphere Light and Shading on Simple Marks Chiaroscuro in Logo Design Logo Visibility Graphic Device Black on White vs. White on Black Same-sized Look Bone Effect Bone Effect in Logo Design Overshoot Balancing Visual Paradoxes Types of Visual Paradoxes Impossible Figures Impossible Figures and Logo Design Motion-Illusion Ambiguous Forms Symmetry vs. Asymmetry Solid vs. Line Sharp vs. Round Pattern as a Design Element Dimension Dialectical Approach Composition Experimentation and Accidents Copying vs. Imitation Client Relations Real-life Objects as Aids Chapter 4 Design Process Concepting Mood Boarding Sketching The Initial Stage The Refinement Stage The Fine-Tuning Stage Execution Gridding Gridding Complex Forms Type Lockup Chapter 5 Presentation Brand Guidelines Logo Uses Guidelines Primary Colors and Secondary Colors Typography Grids Graphic Devices Stationary Pricing Design Studio About the Author Acknowledgements Index
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