Beginning with an exposition of the four most widely argued theories of the press, this book goes on to explore several critical perspectives on the tasks and roles of print and broadcast news media in the United States.
Beginning with an exposition of the four most widely argued theories of the press, this book goes on to explore several critical perspectives on the tasks and roles of print and broadcast news media in the United States.
Edd Applegate has taught undergraduate and graduate courses in advertising and mass communications for more than 30 years. He has written extensively about advertising, including several books, numerous chapters and entries for other books and encyclopedias, and several articles for refereed academic journals and conference proceedings.
Inhaltsangabe
The Four Concepts of the Press and the Media in America What Is News? News Balance and Objectivity The Purposes of the Media Minorities and the Purposes of the Media The Commission on Freedom of the Press and the New Canons of Journalism Freedom of the Press Journalism Education: How Responsible Is It? Appendix A: The Advertising Principles of American Business Appendix B: Code of Ethics Appendix C: Code of Professional Standards for the Practice of Public Relations--Public Relations Society of America Appendix D: Guidelines for Advertising Pages and Special Advertising Sections Appendix E: National Association of Broadcasters Radio Code Appendix F: National Association of Broadcasters Television Code Appendix G: Radio-Television News Directors Association Code of Ethics Appendix H: Standards of Practice of the American Association of Advertising Agencies Appendix I: American Society of Newspaper Editors: A Statement of Principles Appendix J: The Voluntary Movie Rating System Selected Bibliography Index
The Four Concepts of the Press and the Media in America What Is News? News Balance and Objectivity The Purposes of the Media Minorities and the Purposes of the Media The Commission on Freedom of the Press and the New Canons of Journalism Freedom of the Press Journalism Education: How Responsible Is It? Appendix A: The Advertising Principles of American Business Appendix B: Code of Ethics Appendix C: Code of Professional Standards for the Practice of Public Relations--Public Relations Society of America Appendix D: Guidelines for Advertising Pages and Special Advertising Sections Appendix E: National Association of Broadcasters Radio Code Appendix F: National Association of Broadcasters Television Code Appendix G: Radio-Television News Directors Association Code of Ethics Appendix H: Standards of Practice of the American Association of Advertising Agencies Appendix I: American Society of Newspaper Editors: A Statement of Principles Appendix J: The Voluntary Movie Rating System Selected Bibliography Index
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