Table of contents:
New Product Creation: The Corporate Fountain of Youth. the Seven Deadly Sins of Corporate Stagnation. The Search for New Product Opportunities. New Product Opportunity Assessment. Opportunity Development: Getting to "la Creme de la Creme". Launching New Opportunities: The Pursuit Step. Leveraging Your Product Innovation Investment. Create Products for the Future, Not the Present. The Future of Successful New Product Innovation: Market Fragmentation. The Ultimate Goal of New Product Creation: Changing the Rules of Play. Imbedding Innovative Thinking into the Fabric and Culture of the Organization. Making New Product and New Market Creation a Repeatable Business Practice. Gillette and Kodak: Two Actual Sagas. The Tangible and Intangible Outputs of the Process.
Since 1993, thousands of readers have turned to Michel Robert's book Strategy Pure and Simple. Now he returns with a proven strategy to create and launch new products--the lifeblood of any business. Drawing on ten years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of product innovation that encompasses four key steps: search, assessment, development, and pursuit. Filled with anecdotes, case histories, and a rich assortment of real-life lessons from innovators like 3M and Honda, this guide puts a revitalized future within the reach of every organization.
New Product Creation: The Corporate Fountain of Youth. the Seven Deadly Sins of Corporate Stagnation. The Search for New Product Opportunities. New Product Opportunity Assessment. Opportunity Development: Getting to "la Creme de la Creme". Launching New Opportunities: The Pursuit Step. Leveraging Your Product Innovation Investment. Create Products for the Future, Not the Present. The Future of Successful New Product Innovation: Market Fragmentation. The Ultimate Goal of New Product Creation: Changing the Rules of Play. Imbedding Innovative Thinking into the Fabric and Culture of the Organization. Making New Product and New Market Creation a Repeatable Business Practice. Gillette and Kodak: Two Actual Sagas. The Tangible and Intangible Outputs of the Process.
Since 1993, thousands of readers have turned to Michel Robert's book Strategy Pure and Simple. Now he returns with a proven strategy to create and launch new products--the lifeblood of any business. Drawing on ten years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of product innovation that encompasses four key steps: search, assessment, development, and pursuit. Filled with anecdotes, case histories, and a rich assortment of real-life lessons from innovators like 3M and Honda, this guide puts a revitalized future within the reach of every organization.