Fernanda Bontempo

PROKLYaTYJ

Kampaniq o nizhnem bel'e, zlodeqh i social'nyh standartah

• Broschiertes Buch

Produktbeschreibung

Bud'te golymi... No bud'te strojnymi, krasiwymi i zagorelymi! Mishel' Fuko (1979) Mishel' Fuko skazal äto bolee tridcati let nazad, w interw'ü, kotoroe francuzskij filosof dal zhurnalu Quel Corps? Ego wywod nerazrywno swqzan s koncepciej dannogo proekta - reklamnoj kampanii nizhnego bel'q, cel' kotoroj - postawit' pod somnenie standarty krasoty i wnesti swoj wklad w izmenenie social'nogo predstawleniq o zhenschinah w brazil'skom obschestwe. Rabota zaklüchaetsq w sozdanii kampanii dlq wymyshlennogo brenda nizhnego bel'q pod nazwaniem "Maldita Lingerie". Vdohnowlennaq zlodeqmi studii Disney, kampaniq, kotoraq takzhe nosit nazwanie "Maldita", ispol'zuet personazhej iz detskih skazok w kachestwe referensa i reklamnoj strategii. Kampaniq sostoit iz serii pqti wideorolikow. Dlq ätogo pqt' modelej izobrazhaüt zlodeew iz fil'mow i ustraiwaüt predstawlenie, w kotorom tonko kritikuütsq ästeticheskie standarty i raskrywaetsq chuwstwennost' unikal'noj krasoty. Cel' - prodat' produkt, swqzannyj s kul'tom zhenskogo tela, i w to zhe wremq postawit' pod somnenie ideal'noe telo i social'nuü reprezentaciü zhenschin. Vozmozhno li äto?

Produktdetails

• Verlag: Sciencia Scripts
• Seitenzahl: 108
• Erscheinungstermin: 26. Februar 2024
• Russisch
• Abmessung: 220mm x 150mm x 8mm
• Gewicht: 179g
• ISBN-13: 9786207202294
• ISBN-10: 6207202295
• Artikelnr.: 70055623

Autorenporträt

She graduated in Social Communication and Advertising from the Federal University of Minas Gerais in 2014. Actress, also graduated from the professional course at the Puc Minas Theatre School in 2010. She worked as a copywriter at the agencies JBis Comunicação and Oro Digital. She currently works as an internet content creator and actress in Rio de Janeiro.