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Promotion of the company in the market is about creating an image, a brand, a recognizable and trustworthy "face of the company". All channels of marketing communication are used to achieve these goals: mainly information and advertising (interaction with the media; presentations, mailings, direct sales, PR, sponsorship, etc.). Everything that contributes to the formation of a positive attitude to the company and preference of the target audience to its product (goods or services) over the competitor's product.