Propaganda - Bernays, Edward L
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The Original Blueprint for Media Control and Mass Persuasion Written in 1928 by Edward L. Bernays, the "father of public relations" and nephew of Sigmund Freud, Propaganda remains a chillingly relevant exploration of how public opinion is shaped-and manipulated-by media, business, and government. This concise but powerful book explains how the invisible architects of society use language, emotion, and imagery to mold everything from politics to purchasing habits. Why this book still matters today: Reveals the origins of modern marketing and political spin Explains the psychology behind news…mehr

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Produktbeschreibung
The Original Blueprint for Media Control and Mass Persuasion Written in 1928 by Edward L. Bernays, the "father of public relations" and nephew of Sigmund Freud, Propaganda remains a chillingly relevant exploration of how public opinion is shaped-and manipulated-by media, business, and government. This concise but powerful book explains how the invisible architects of society use language, emotion, and imagery to mold everything from politics to purchasing habits. Why this book still matters today: Reveals the origins of modern marketing and political spin Explains the psychology behind news cycles and media framing Essential for students of PR, media, politics, and behavioral science Cited by Noam Chomsky, Adam Curtis, and countless others Whether you're an academic, marketer, activist, or simply a curious reader, Propaganda is an essential guide to understanding the power structures that shape our world.
Autorenporträt
Edward L. Bernays (1891-1995) was an American luminary in the field of public relations. He has been called variously "the father of public relations" and "the father of spin." Bernays revolutionized the way information was disseminated and perceptions were shaped. With a keen understanding of human psychology, he crafted campaigns that not only influenced public opinion but also transformed societal norms.