Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in the field of consumer behavior concerning psycholinguistics and the applications of psycholinguistic theory to advertising and marketing communications.
Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in the field of consumer behavior concerning psycholinguistics and the applications of psycholinguistic theory to advertising and marketing communications.
Contents: Preface. T.M. Lowrey Psycholinguistic Phenomena in Marketing Communications: An Overview. Part I:The Impact of Mere Words-Their Meanings and Sounds.J. Hoegg J.W. Alba Linguistic Framing of Sensory Experience: There Is Some Accounting for Taste. P.F.D.Gontijo S. Zhang The Mental Representation of Brand Names: Are Brand Names a Class by Themselves? L.J. Shrum T.M. Lowrey Sounds Convey Meaning: The Implications of Phonetic Symbolism for Brand Names. S. Zhang B.H. Schmitt Phonology and Semantics in International Marketing: What Brand Name Translations Tell Us About Consumer Cognition. D. Lerman Phonology Morphology and Semantics: Towards a Fuller Conceptualization of Brand Name Meaning. Part II: Stringing Words Together-The Importance of Sentences. R. Meeds S.D. Bradley The Role of the Sentence and Its Importance in Marketing Communications. C.V. Dimofte R.F. Yalch The Use and Abuse of Polysemy in Marketing Communications. B.J. Phillips E.F. McQuarrie Road Map or Secret Weapon? The Role of Conceptual Metaphor in Shaping Marketing Communications About Exercise. Part III:Stringing Sentences Together-Text and Narrative Analyses.J.E. Escalas B.B. Stern Narrative Structure: Plot and Emotional Responses. R. Adaval The Role of Language and Images in the Creation and Use of Advertising Myths. S.V. Levi D.B. Pisoni Indexical and Linguistic Channels in Speech Perception: Some Effects of Voiceovers on Advertising Outcomes. R. Carroll D. Luna L.A. Peracchio Dual Language Processing of Marketing Communications. Part IV:Afterword. R.S. Wyer Jr. Comprehension Processes in Advertising: Words Sentences and Narratives.
Contents: Preface. T.M. Lowrey Psycholinguistic Phenomena in Marketing Communications: An Overview. Part I:The Impact of Mere Words-Their Meanings and Sounds.J. Hoegg J.W. Alba Linguistic Framing of Sensory Experience: There Is Some Accounting for Taste. P.F.D.Gontijo S. Zhang The Mental Representation of Brand Names: Are Brand Names a Class by Themselves? L.J. Shrum T.M. Lowrey Sounds Convey Meaning: The Implications of Phonetic Symbolism for Brand Names. S. Zhang B.H. Schmitt Phonology and Semantics in International Marketing: What Brand Name Translations Tell Us About Consumer Cognition. D. Lerman Phonology Morphology and Semantics: Towards a Fuller Conceptualization of Brand Name Meaning. Part II: Stringing Words Together-The Importance of Sentences. R. Meeds S.D. Bradley The Role of the Sentence and Its Importance in Marketing Communications. C.V. Dimofte R.F. Yalch The Use and Abuse of Polysemy in Marketing Communications. B.J. Phillips E.F. McQuarrie Road Map or Secret Weapon? The Role of Conceptual Metaphor in Shaping Marketing Communications About Exercise. Part III:Stringing Sentences Together-Text and Narrative Analyses.J.E. Escalas B.B. Stern Narrative Structure: Plot and Emotional Responses. R. Adaval The Role of Language and Images in the Creation and Use of Advertising Myths. S.V. Levi D.B. Pisoni Indexical and Linguistic Channels in Speech Perception: Some Effects of Voiceovers on Advertising Outcomes. R. Carroll D. Luna L.A. Peracchio Dual Language Processing of Marketing Communications. Part IV:Afterword. R.S. Wyer Jr. Comprehension Processes in Advertising: Words Sentences and Narratives.
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