This book explores the potential of Artificial Intelligence (AI) to transform public relations and offers guidance on maintaining authenticity in this new era of communication.
This book explores the potential of Artificial Intelligence (AI) to transform public relations and offers guidance on maintaining authenticity in this new era of communication.
Regina Luttrell is a senior associate dean and associate professor of public relations at S.I. Newhouse School of Public Communications at Syracuse University, USA. Adrienne A. Wallace is an associate professor of advertising and public relations in the School of Communications at Grand Valley State University, USA.
Inhaltsangabe
List of Contributors Editors Introduction Part I: Creative & Storytelling Chapter 1: Examining Generative Artificial Intelligence's Role and Influence in DEI Creative Content Rosalynn A. Vasquez, Baylor University Chapter 2: Ethical Frontiers: Balancing Innovation and Integrity in AI-Enhanced Public Relations Jamie Ward, University of Toledo Part II: Personalization & Targeted Communication Chapter 3: Unpacking AI Discrimination from a DEI-Conscious PR Perspective Myungok Chris Yim, Loyola University Chicago Chapter 4: Artificial Intelligence and Stakeholder Engagement in Public Relations: Industry Promises, Potential Pitfalls and a Proposed Framework for a Path Forward Nathan Gilkerson, Marquette University and Rebecca Swenson, University of Minnesota Chapter 5: AI Regulation and Ethical Considerations Surrounding the Use of Artificial Intelligence in PR: The Need for Transparency and Accountability Marina Vujnovic, Monmouth University; Dean Kruckeberg, UNC Charlotte; Lukasz Swiatek, University of New South Wales; and Chris Galloway, Massey University Part III: Media Monitoring, Influencer Relations, and Reputation Management Chapter 6: AI-Powered Synthetic Personas: Impacting the Future of Public Relations Campaigns Regina Luttrell, Syracuse University and Carrie Welch, Syracuse University Chapter 7: AI-powered Enhancements in Media Relations: Exploring Potential and Ethical Considerations in Public Relations Hollin Nies, Gannon University and Liang Zhao, Vansary Chapter 8: Digital Dilemmas: AI's Influence on Ethical Crisis Communication Erika J. Schneider, Syracuse University and Courtney D. Boman, University of Alabama Part IV: Data Analytics Chapter 9: A Dual Perspective: A Review of Recent Research on Artificial Intelligence in Public Relations Christopher J. McCollough, Jacksonville State University Chapter 10: Listening & AI Travis Loof, Independent Researcher Chapter 11: Leveraging Artificial Intelligence in SEO and SEM for Public Relations Adrienne A. Wallace, Grand Valley State University Part V: Mis/DisInformation & AI + PR Chapter 12: Generating AI Pasts and Futures, Doing Public Relations in the Present David Gurney, Texas A&M University-Corpus Christi and Michelle Maresh-Fuehrer, Texas A&M University-Corpus Christi Chapter 13: Generative AI, Algorithms, and Ethics: A Case for Critical Digital Literacy in PR Laurence José, Grand Valley State University Chapter 14: Disinformation in the Era of Generative AI: Challenges, Detection Strategies, and Countermeasures Jason Davis, Syracuse University Glossary Index
List of Contributors Editors Introduction Part I: Creative & Storytelling Chapter 1: Examining Generative Artificial Intelligence's Role and Influence in DEI Creative Content Rosalynn A. Vasquez, Baylor University Chapter 2: Ethical Frontiers: Balancing Innovation and Integrity in AI-Enhanced Public Relations Jamie Ward, University of Toledo Part II: Personalization & Targeted Communication Chapter 3: Unpacking AI Discrimination from a DEI-Conscious PR Perspective Myungok Chris Yim, Loyola University Chicago Chapter 4: Artificial Intelligence and Stakeholder Engagement in Public Relations: Industry Promises, Potential Pitfalls and a Proposed Framework for a Path Forward Nathan Gilkerson, Marquette University and Rebecca Swenson, University of Minnesota Chapter 5: AI Regulation and Ethical Considerations Surrounding the Use of Artificial Intelligence in PR: The Need for Transparency and Accountability Marina Vujnovic, Monmouth University; Dean Kruckeberg, UNC Charlotte; Lukasz Swiatek, University of New South Wales; and Chris Galloway, Massey University Part III: Media Monitoring, Influencer Relations, and Reputation Management Chapter 6: AI-Powered Synthetic Personas: Impacting the Future of Public Relations Campaigns Regina Luttrell, Syracuse University and Carrie Welch, Syracuse University Chapter 7: AI-powered Enhancements in Media Relations: Exploring Potential and Ethical Considerations in Public Relations Hollin Nies, Gannon University and Liang Zhao, Vansary Chapter 8: Digital Dilemmas: AI's Influence on Ethical Crisis Communication Erika J. Schneider, Syracuse University and Courtney D. Boman, University of Alabama Part IV: Data Analytics Chapter 9: A Dual Perspective: A Review of Recent Research on Artificial Intelligence in Public Relations Christopher J. McCollough, Jacksonville State University Chapter 10: Listening & AI Travis Loof, Independent Researcher Chapter 11: Leveraging Artificial Intelligence in SEO and SEM for Public Relations Adrienne A. Wallace, Grand Valley State University Part V: Mis/DisInformation & AI + PR Chapter 12: Generating AI Pasts and Futures, Doing Public Relations in the Present David Gurney, Texas A&M University-Corpus Christi and Michelle Maresh-Fuehrer, Texas A&M University-Corpus Christi Chapter 13: Generative AI, Algorithms, and Ethics: A Case for Critical Digital Literacy in PR Laurence José, Grand Valley State University Chapter 14: Disinformation in the Era of Generative AI: Challenges, Detection Strategies, and Countermeasures Jason Davis, Syracuse University Glossary Index
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