Scott M. Cutlip

Public Relations History

From the 17th to the 20th Century: The Antecedents

• Gebundenes Buch

Produktbeschreibung

First Published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 318
• Erscheinungstermin: 1. Juli 1995
• Englisch
• Abmessung: 235mm x 157mm x 22mm
• Gewicht: 613g
• ISBN-13: 9780805817799
• ISBN-10: 0805817794
• Artikelnr.: 35654346

Inhaltsangabe

Contents: Preface. Hype for Colonies, Colleges, and the Frontier.
Propaganda Gives Birth to a New Nation. "Greatest Public Relations Work
Ever Done." John Beckley: The First Campaign Specialist. Amos Kendall:
Andrew Jackson's "Thinking Machine." The Jackson-Biddle Public Relations
War. Amos Kendall: Postmaster, Promoter, Philanthropist. "The First Public
War." Publicity Moves America West. Press Agentry, Promotion, Advertising
Flower in 19th Century. "The Public Be Damned." The Genesis of National
Political Campaigns and Government Information. "Advertising Higher
Education." Nonprofit Groups See the Need for Public Support. Promoting
Social Change. Epilogue.

---

Contents: Preface. Hype for Colonies, Colleges, and the Frontier. Propaganda Gives Birth to a New Nation. "Greatest Public Relations Work Ever Done." John Beckley: The First Campaign Specialist. Amos Kendall: Andrew Jackson's "Thinking Machine." The Jackson-Biddle Public Relations War. Amos Kendall: Postmaster, Promoter, Philanthropist. "The First Public War." Publicity Moves America West. Press Agentry, Promotion, Advertising Flower in 19th Century. "The Public Be Damned." The Genesis of National Political Campaigns and Government Information. "Advertising Higher Education." Nonprofit Groups See the Need for Public Support. Promoting Social Change. Epilogue.

Rezensionen

"This book is the culmination of [Cutlip's] efforts, and it succeeds in its purpose of describing the strategies and tactics of opinion management utilized in the United States long before the growth of public relations as an occupation....The strength of the book lies in Cutlip's broad-ranging selection of topic areas. He covers not only such familiar territory as railroad advertising and circus publicity but also such unexplored areas as political campaigning."
The Journal of American History

"This book is the culmination of [Cutlip's] efforts, and it succeeds in its purpose of describing the strategies and tactics of opinion management utilized in the United States long before the growth of public relations as an occupation....The strength of the book lies in Cutlip's broad-ranging selection of topic areas. He covers not only such familiar territory as railroad advertising and circus publicity but also such unexplored areas as political campaigning."
The Journal of American History