Public Relations in Asia Pacific - Devereux, Mary (Independent Communications Consultant, UK); Peirson-Smith, Anne (Northumbria University, UK)
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In this second edition, Mary Devereux and Anne Peirson-Smith have updated content regarding theory and provide examples of growing professionalism and cultural accommodation in the practice and management of public relations in some of the worldâ s fastest expanding Asian economies.

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Produktbeschreibung
In this second edition, Mary Devereux and Anne Peirson-Smith have updated content regarding theory and provide examples of growing professionalism and cultural accommodation in the practice and management of public relations in some of the worldâ s fastest expanding Asian economies.
Autorenporträt
Mary Devereux is an award-winning communicator with experience in Asia, Australia and the UK. She has worked at major consultancies Burson, Ogilvy PR and SEC Newgate. She was also International Vice President of Marketing Communications at New York Life Insurance, and Director of The Wall Street Journal Content Studios. Anne Peirson-Smith is a Professor and Subject Lead for Fashion, Product & Heritage in the School of Design, Arts and Creative Industries at Northumbria University, Newcastle Upon Tyne. She teaches, researches and publishes public relations, branding and communication management, with specialisms in sustainability and the fashion and textile industries.