Public Relations in Asia Pacific - Devereux, Mary; Peirson-Smith, Anne
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In this second edition of the book Public Relations in Asia Pacific, Mary Devereux and Anne Peirson-Smith have updated content regarding theory and provide examples of growing professionalism and cultural accommodation in the practice and management of public relations in some of the world's fastest expanding Asian economies. They offer a carefully drawn Public Relations road map, in both strategic and practical terms, for all manner of entities, for profit, and not-for-profit, on how to strategically establish and maintain effective relationships with numerous stakeholders for competitive…mehr

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Produktbeschreibung
In this second edition of the book Public Relations in Asia Pacific, Mary Devereux and Anne Peirson-Smith have updated content regarding theory and provide examples of growing professionalism and cultural accommodation in the practice and management of public relations in some of the world's fastest expanding Asian economies. They offer a carefully drawn Public Relations road map, in both strategic and practical terms, for all manner of entities, for profit, and not-for-profit, on how to strategically establish and maintain effective relationships with numerous stakeholders for competitive advantage. Public Relations in Asia Pacific develops and applies a core theoretical framework, providing the foundation for understanding the need for cultural adaptivity in managing strategic communication across the varied cultures of the Asia Pacific region. This updated volume also delivers a value-added and critical focus, on both the operations of public relations in the Global South, in addition to foregrounding the importance of this vital region as an economic driver in the wake of a new economic world order. Public Relations in Asia Pacific is a 'must read' for those interested in pursuing public relations careers and those studying the profession, in addition to being an up to the minute, first-rate refresher for established professionals.
Autorenporträt
Mary Devereux is an award-winning communicator with experience in Asia, Australia and the UK. She has worked at major consultancies Burson, Ogilvy PR and SEC Newgate. She was also International Vice President of Marketing Communications at New York Life Insurance, and Director of The Wall Street Journal Content Studios. Anne Peirson-Smith is a Professor and Subject Lead for Fashion, Product & Heritage in the School of Design, Arts and Creative Industries at Northumbria University, Newcastle Upon Tyne. She teaches, researches and publishes public relations, branding and communication management, with specialisms in sustainability and the fashion and textile industries.