Public Relations Programming and Production - Brody, E.
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Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of…mehr

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Produktbeschreibung
Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners.
Autorenporträt
E. W. BRODY is Professor and Coordinator of the Public Relations Sequence, the Department of Journalism at Memphis State University, and President of The Resource Group, Inc., of Memphis. He is the author of several books on the subject of communication and public relations, most recently Professional Practice Development: Coping in a Competitive Environment (Praeger, 1989), Writing for Public Relations (Praeger, 1990), and Communication Tomorrow: New Audiences, New Technologies, New Media (Praeger, 1990).