Deborah A. Silverman (USA SUNY Buffalo State College)

Public Relations: The Basics

• Broschiertes Buch

Produktbeschreibung

This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations. It will be of interest to a variety of audiences interested in learning more about public relations.

Produktdetails

• The Basics
• Verlag: Taylor & Francis Ltd
• 2 ed
• Seitenzahl: 290
• Erscheinungstermin: 28. Dezember 2025
• Englisch
• Abmessung: 198mm x 129mm x 16mm
• Gewicht: 328g
• ISBN-13: 9781032860749
• ISBN-10: 103286074X
• Artikelnr.: 74982758

Autorenporträt

Deborah A. Silverman, APR, Fellow PRSA, is Chair and Associate Professor of Communication at SUNY Buffalo State University. A former public relations practitioner, she serves as Vice Chair of the national Commission on Public Relations Education in the US. She is the author, with the late Ronald Smith, of Strategic Planning for Public Relations, 7th edition, and co-author of Media Writing, 6th edition, with Joe Marren and Brian Meyer. Her research interests include PR ethics and service learning in the PR classroom.

Inhaltsangabe

Part I: Understanding Public Relations 1. A First Look at Public Relations
2. Public Relations Past and Present 3. Types of Public Relations 4. Public
Relations Writing and Theories Part II: Public Relations Planning 5. Public
Relations Planning: Phase 1: Research 6. Public Relations Planning: Phase
2: Strategy 7. Public Relations Planning: Phase 3: Tactics 8. Public
Relations Planning: Phase 4: Evaluation Appendix: Careers in Public
Relations