This volume addresses the "next generation" of public relations theory, reflecting the growth that has occurred in the discipline during the last several years. It is appropriate for scholars, students, and practitioners in the field of public relations.
This volume addresses the "next generation" of public relations theory, reflecting the growth that has occurred in the discipline during the last several years. It is appropriate for scholars, students, and practitioners in the field of public relations.
Contents: Preface. C.H. Botan V. Hazleton Public Relations in a New Age. Part I: The Foundations.J.E. Grunig L.A. Grunig D.M. Dozier The Excellence Theory. R.L. Heath A Rhetorical Theory Approach to Issues Management. M. Pfau H-H. Wan Persuasion: An Intrinsic Function of Public Relations. D.M. Dozier G.M. Broom The Centrality of Practitioner Roles to Public Relations Theory. W.T. Coombs Crisis Management: A Communicative Approach. V. Hazleton Toward a Theory of Public Relations Competence. C.H. Botan Grand Strategy Strategy and Tactics in Public Relations. C.B. Pratt Reformulating the Emerging Theory of Corporate Social Responsibility as Good Governance. L.M. Zoch J-C. Molleda Building a Theoretical Model of Media Relations Using Framing Information Subsidies and Agenda-Building. W.R. Kennan V. Hazleton Internal Public Relations Social Capital and the Role of Effective Organizational Communication. Part II: Tools for Tomorrow.M. Taylor M.L. Kent Public Relations Theory and Practice in Nation Building. D.F. Witmer Overcoming System and Culture Boundaries: Public Relations From a Structuration Perspective. D. Gilpin P. Murphy Reframing Crisis Management Through Complexity. G. Walker Sense-Making Methodology: A Theory of Method for Public Relations. D. Kazoleas L.G. Teigen The Technology-Image Expectancy Gap: A New Theory of Public Relations. B. Signitzer C. Wamser Public Diplomacy: A Specific Governmental Public Relations Function. J.A. Ledingham Relationship Management: A General Theory of Public Relations. D. Kruckeberg K. Starck M. Vujnovic The Role and Ethics of Community-Building for Consumer Products and Services: With Some Recommendations for New-Marketplace Economics in Emerging Democracies. E.L. Toth Building Public Affairs Theory.
Contents: Preface. C.H. Botan V. Hazleton Public Relations in a New Age. Part I: The Foundations.J.E. Grunig L.A. Grunig D.M. Dozier The Excellence Theory. R.L. Heath A Rhetorical Theory Approach to Issues Management. M. Pfau H-H. Wan Persuasion: An Intrinsic Function of Public Relations. D.M. Dozier G.M. Broom The Centrality of Practitioner Roles to Public Relations Theory. W.T. Coombs Crisis Management: A Communicative Approach. V. Hazleton Toward a Theory of Public Relations Competence. C.H. Botan Grand Strategy Strategy and Tactics in Public Relations. C.B. Pratt Reformulating the Emerging Theory of Corporate Social Responsibility as Good Governance. L.M. Zoch J-C. Molleda Building a Theoretical Model of Media Relations Using Framing Information Subsidies and Agenda-Building. W.R. Kennan V. Hazleton Internal Public Relations Social Capital and the Role of Effective Organizational Communication. Part II: Tools for Tomorrow.M. Taylor M.L. Kent Public Relations Theory and Practice in Nation Building. D.F. Witmer Overcoming System and Culture Boundaries: Public Relations From a Structuration Perspective. D. Gilpin P. Murphy Reframing Crisis Management Through Complexity. G. Walker Sense-Making Methodology: A Theory of Method for Public Relations. D. Kazoleas L.G. Teigen The Technology-Image Expectancy Gap: A New Theory of Public Relations. B. Signitzer C. Wamser Public Diplomacy: A Specific Governmental Public Relations Function. J.A. Ledingham Relationship Management: A General Theory of Public Relations. D. Kruckeberg K. Starck M. Vujnovic The Role and Ethics of Community-Building for Consumer Products and Services: With Some Recommendations for New-Marketplace Economics in Emerging Democracies. E.L. Toth Building Public Affairs Theory.
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