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  • Broschiertes Buch

Explore the principles and practices of public relations with an emphasis on media relations, crisis communication, branding, and digital strategies. Learn to manage reputations and stakeholder relationships through real-world case studies and practical examples, providing a solid foundation for both students and professionals.

Produktbeschreibung
Explore the principles and practices of public relations with an emphasis on media relations, crisis communication, branding, and digital strategies. Learn to manage reputations and stakeholder relationships through real-world case studies and practical examples, providing a solid foundation for both students and professionals.
Autorenporträt
Purborini Budiman is a media and marketing specialist with a strong background in brand building, social media management, and PR strategy. With extensive experience in handling high-profile brands like Sukhavita and Intersec, Purborini excels in developing campaigns that drive lead generation, brand visibility, and market penetration. Her expertise spans the APAC region, where she has successfully executed PR campaigns and managed brand penetration efforts. Purborini's strategic approach is backed by a deep understanding of the latest industry trends, making her a valuable asset in both traditional and digital marketing landscapes.