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Pure brand behavior always helps to maintain brand reputation in the market and in view of customers. Pure brand behavior makes trust of quality relation with brand name for their buying decision process. Pure brand behavior not only improved corporation image but also build long lasting relation with customers with committed quality, attractive designs, taste, look, high comfort, luxury, durability, fully featured, durability with guarantee, maintenance agreements on affordable prices. In my views pure brand behavior can be define as "it's a products or services quality which maintained high degree of quality in each product/service type and maintain uniformity globally means product quality same world wide". Hence I wrote this monograph with pure intention to explain the concept of Pure Brand Behavior with the help of Neuromarketing and Mirror Neurons.