Qualitative Research for a Digital World - Mogaji, Emmanuel; Jain, Varsha; Sharma, Himani
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A broad introduction to qualitative research which understands that the digital world is diverse, multidisciplinary, and global. It embeds new methods into the established curriculum bringing new energy to one of SAGEâ s core markets.

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Produktbeschreibung
A broad introduction to qualitative research which understands that the digital world is diverse, multidisciplinary, and global. It embeds new methods into the established curriculum bringing new energy to one of SAGEâ s core markets.
Autorenporträt
Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK.