Quality Assessment in Services - Barbosa Paiva, Lousanne
24,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
payback
12 °P sammeln
  • Broschiertes Buch

The book discusses service quality in fitness centres and customer perception of the services provided. The services are identified, characterised from a marketing perspective and measured according to the servqual model. To this end, a survey was carried out in which attributes such as physical aspects, trust, customer responsiveness, safety and empathy were assessed in order to achieve what was proposed in this study.

Andere Kunden interessierten sich auch für
Produktbeschreibung
The book discusses service quality in fitness centres and customer perception of the services provided. The services are identified, characterised from a marketing perspective and measured according to the servqual model. To this end, a survey was carried out in which attributes such as physical aspects, trust, customer responsiveness, safety and empathy were assessed in order to achieve what was proposed in this study.
Autorenporträt
Lousanne Paiva es licenciada en Periodismo, Pedagogía y Administración Pública. Tiene un posgrado en Marketing, Gestión Pública, Periodismo Económico y Gestión, Coordinación y Planificación Escolar. Tiene un MBA en Periodismo Digital y actualmente es estudiante de Derecho y funcionaria federal en EBC - Empresa Brasil de Comunicação/TV Brasil.