Quality of Services at Events - de Loudes de Oliveira P. C. S, Elisabeth;Rodrigues, Raphaella C
33,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
payback
17 °P sammeln
  • Broschiertes Buch

In recent years, events have become an important tool and one of the best investments for organizations, as they are an efficient and entertaining means of communication between employees, partners, and customers, bringing more effective results. Aware of the gaps in the quality of event services, this work aims to show how marketing can help event professionals gain a deeper understanding of the gaps in the quality of event services and how they can help optimize event excellence on the world stage.

Andere Kunden interessierten sich auch für
Produktbeschreibung
In recent years, events have become an important tool and one of the best investments for organizations, as they are an efficient and entertaining means of communication between employees, partners, and customers, bringing more effective results. Aware of the gaps in the quality of event services, this work aims to show how marketing can help event professionals gain a deeper understanding of the gaps in the quality of event services and how they can help optimize event excellence on the world stage.
Autorenporträt
Brazylijka, absolwentka kierunku Technologia Wydarze¿ na Federalnym Uniwersytecie Rio Grande (FURG), technik ksi¿gowo¿ci i przedsi¿biorczyni z 25-letnim stäem, uko¿czy¿a wiele kursów z zakresu sprzedäy i zarz¿dzania jako¿ci¿, opracowuj¿c projekty i badania rynku w dziedzinie marketingu wydarze¿.