The book advocates stripping away the negative associations many lawyers have with the "S" word - selling - as this is a crucial step in redefining our approach to business development. It explores the benefits to stepping out of the safety net of simply being a great lawyer - which is vital in today's competitive market.
The book advocates stripping away the negative associations many lawyers have with the "S" word - selling - as this is a crucial step in redefining our approach to business development. It explores the benefits to stepping out of the safety net of simply being a great lawyer - which is vital in today's competitive market.
About the authors Executive summary Introduction Chapter 1: Business development – who needs it? Chapter 2: Getting comfortable with the “S” word Chapter 3: The two “Rs” of business development Chapter 4: Rainmaker traits Chapter 5: Engagement – the art of active listening Chapter 6: Dominance – focusing on the solution, not the problem Chapter 7: Motivation – empowering your team and your client Chapter 8: Risk taking – the joy of taking chances Chapter 9: Finding business Chapter 10: The inevitability of digital for the rainmaker Chapter 11: If you don't believe us… Conclusion
About the authors Executive summary Introduction Chapter 1: Business development – who needs it? Chapter 2: Getting comfortable with the “S” word Chapter 3: The two “Rs” of business development Chapter 4: Rainmaker traits Chapter 5: Engagement – the art of active listening Chapter 6: Dominance – focusing on the solution, not the problem Chapter 7: Motivation – empowering your team and your client Chapter 8: Risk taking – the joy of taking chances Chapter 9: Finding business Chapter 10: The inevitability of digital for the rainmaker Chapter 11: If you don't believe us… Conclusion
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