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The essay examines the way Western moral discourse is traditionally encoding the exclusion of humans from the human moral community, resulting in their forceful subjection. The analysis focuses on the principle of binarism producing images of ideal 'human' and deficient 'non-human' (animal) features. While the latter center about 'purely' bodily functions encoding 'pure' egotism and immediate consumption, the 'human' ego-ideal (civilization) is defined as the 'total' subjection to collective ends of accumulation.

Produktbeschreibung
The essay examines the way Western moral discourse is traditionally encoding the exclusion of humans from the human moral community, resulting in their forceful subjection. The analysis focuses on the principle of binarism producing images of ideal 'human' and deficient 'non-human' (animal) features. While the latter center about 'purely' bodily functions encoding 'pure' egotism and immediate consumption, the 'human' ego-ideal (civilization) is defined as the 'total' subjection to collective ends of accumulation.
Autorenporträt
Jobst Paul ist wissenschaftlicher Mitarbeiter am Duisburger Institut für Sprach- und Sozialforschung (DISS/Deutschland). Sein linguistisches Interesse gilt der Frage, wie man verbale und visuelle binäre Botschaften, d.h. rassistische, sexistische oder andere Formen von entmenschlichenden Botschaften vor dem Hintergrund des westlichen Binarismus entschlüsseln kann.