Reception, seen as a light technology under construction, is a care tool that has helped increase access to Primary Care services and other levels of the health system. It organizes the care process, while at the same time improving the supply of services according to user demand. Therefore, welcoming must be understood in the health establishment as an essential and necessary tool in the provision of care. This understanding requires professionals to develop actions based on this purpose, resulting in positive outcomes. This facilitates care, creates professional/professional and professional/user bonds, changes the scenario and prepares workers to be more human subjects.