Reimagining and Reshaping Events - Wrathall, Jeffrey, PhD (Event Management Lecturer and Course Leader,; Steriopoulos, Effie, PhD (Lecturer of Event Management, Faculty of H
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A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.

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Produktbeschreibung
A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.