This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships.
This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships.
Petra Theunissen is Senior Lecturer and Curriculum Leader for Public Relations at Auckland University of Technology, New Zealand Helen Sissons is Senior Lecturer and Curriculum Leader for Journalism at Auckland University of Technology, New Zealand
Inhaltsangabe
Chapter 1: Setting the Scene Chapter 2: Relationships and relationship building Chapter 3: Mediated relationships Chapter 4: The PRP-PRP relationship Chapter 5: The PRP-client relationship Chapter 6: The PRP-journalist relationship Chapter 7: The Organization-Public Relationship (OPR) Chapter 8: Conclusions, observations and key principles in building relationships
Chapter 1: Setting the Scene Chapter 2: Relationships and relationship building Chapter 3: Mediated relationships Chapter 4: The PRP-PRP relationship Chapter 5: The PRP-client relationship Chapter 6: The PRP-journalist relationship Chapter 7: The Organization-Public Relationship (OPR) Chapter 8: Conclusions, observations and key principles in building relationships
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