Establishing the unique opportunities and characteristics of doing research in Publishing and Book Studies, this book demonstrates and evaluates the range of research methods that are available to students when conducting research within the field.
Establishing the unique opportunities and characteristics of doing research in Publishing and Book Studies, this book demonstrates and evaluates the range of research methods that are available to students when conducting research within the field.
Rachel Noorda is Director of Book Publishing and Associate Professor of English at Portland State University, USA. She researches entrepreneurship, marketing, and consumer behavior in book publishing, emphasizing small business and identity. Corinna Norrick-Rühl holds the Chair for Book Studies at the University of Münster, Germany. Her research focuses on twentieth-century publishing, popular book formats, and contemporary book culture.
Inhaltsangabe
Acknowledgments Introduction 1. Foundations of Publishing and Book Studies Research Part I: Qualitative Methods 2. Archival Methods 3. Oral Histories 4. Interviews 5. Focus Groups 6. Case Studies 7. Ethnography, Netnography, and Autoethnography Part II: Quantitative Methods 8. Surveys 9. Corpora 10. Datasets Interlude: Social Media Research Part III: Data Analysis 11. Content Analysis, Discourse Analysis, and Thematic Coding 12. Descriptive Statistics 13. Social Network Analysis Coda: Mix and Match: Multi-Method and Mixed-Method Research in Publishing and Book Studies Conclusion: The Future of Publishing and Book Studies Research Index
Acknowledgments Introduction 1. Foundations of Publishing and Book Studies Research Part I: Qualitative Methods 2. Archival Methods 3. Oral Histories 4. Interviews 5. Focus Groups 6. Case Studies 7. Ethnography, Netnography, and Autoethnography Part II: Quantitative Methods 8. Surveys 9. Corpora 10. Datasets Interlude: Social Media Research Part III: Data Analysis 11. Content Analysis, Discourse Analysis, and Thematic Coding 12. Descriptive Statistics 13. Social Network Analysis Coda: Mix and Match: Multi-Method and Mixed-Method Research in Publishing and Book Studies Conclusion: The Future of Publishing and Book Studies Research Index
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