Andere Kunden interessierten sich auch für
![International Marketing Research]( "International Marketing Research")
International Marketing Research155,99 €![Advances in Services Marketing and Management]( "Advances in Services Marketing and Management")
Advances in Services Marketing and Management148,99 €![Focused Issue on The Marketing Process in Organizational Competence]( "Focused Issue on The Marketing Process in Organizational Competence")
Focused Issue on The Marketing Process in Organizational Competence147,99 €![Developments in Australasian Marketing]( "Developments in Australasian Marketing")
Developments in Australasian Marketing190,99 €![Designing Competitive Strategies for Global Marketing]( "Designing Competitive Strategies for Global Marketing")
Designing Competitive Strategies for Global Marketing132,99 €![Case Studies for Industrial and Business Marketing]( "Case Studies for Industrial and Business Marketing")
Case Studies for Industrial and Business Marketing135,99 €![Essays by Distinguished Marketing Scholars of the Society for Marketing Advances]( "Essays by Distinguished Marketing Scholars of the Society for Marketing Advances")
Essays by Distinguished Marketing Scholars of the Society for Marketing Advances178,99 €
A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents.