Lola Bakare (Marketing Strategist and Founder)
Responsible Marketing
How to Create an Authentic and Inclusive Marketing Strategy
Lola Bakare (Marketing Strategist and Founder)
Responsible Marketing
How to Create an Authentic and Inclusive Marketing Strategy
- Broschiertes Buch
- Merkliste
- Auf die Merkliste
- Bewerten Bewerten
- Teilen
- Produkt teilen
- Produkterinnerung
- Produkterinnerung
Unlock growth by committing to a responsible marketing strategy that aligns your brand's authentic goals with real social impact beyond performative action.
Andere Kunden interessierten sich auch für
Anastasia Karklina Gabriel (Cultura Senior Lead of Global InsightsCultural Intelligence for Marketers31,99 €
Jean-Noel KapfererThe New Strategic Brand Management41,99 €
Paul HagueMarket Research in Practice31,99 €
Zontee Hou (Founder of Media Volery and Director of Strategy)Data-Driven Personalization43,99 €
Riccardo BenzoMarketing Research122,99 €
David Brown (UK Newcastle Business School)Essentials of Marketing96,99 €
Mike GrigsbyMarketing Analytics50,99 €-
-
-
Unlock growth by committing to a responsible marketing strategy that aligns your brand's authentic goals with real social impact beyond performative action.
Produktdetails
- Produktdetails
- Verlag: Kogan Page Ltd
- Seitenzahl: 272
- Erscheinungstermin: 3. Dezember 2024
- Englisch
- Abmessung: 234mm x 156mm x 18mm
- Gewicht: 418g
- ISBN-13: 9781398611627
- ISBN-10: 139861162X
- Artikelnr.: 65828626
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
- Verlag: Kogan Page Ltd
- Seitenzahl: 272
- Erscheinungstermin: 3. Dezember 2024
- Englisch
- Abmessung: 234mm x 156mm x 18mm
- Gewicht: 418g
- ISBN-13: 9781398611627
- ISBN-10: 139861162X
- Artikelnr.: 65828626
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
Lola Bakare is an Anthem award-winning inclusive marketing strategist, creator of Maximize The MovementT, and founder of be/co, a boutique marketing consultancy. She is a 2022 LinkedIn Top Voice in Marketing & Advertising and a regular at industry events including Cannes Lions International Festival of Creativity. A Techstars Marketing Mentor and "Voices" columnist for Adweek, Bakare is regularly featured in LinkedIn News, Campaign, Marketing Brew, Digiday, Harvard Business Review and Business Insider. Her previous employers include PepsiCo, Diageo, Dell and The Daily Dot. She is based in Philadelphia, Pennsylvania.
Chapter
00: Foreword; Chapter
01: Make it inclusive: how responsible marketing works; Chapter
02: Make it authentic: brand
relevant social impact; Chapter
03: Make it known: reputation impact; Chapter
04: Make it count: commercial impact; Chapter
05: Solving real problems; Chapter
06: Telling real stories; Chapter
07: Creating real opportunities; Chapter
08: Influencing real policies; Chapter
09: Cultivating cultural literacy; Chapter
10: Choosing cheerleader, champion, or catalyst; Chapter
11: Earning stakeholder buy
in; Chapter
12: Getting it wrong the right way; Chapter
13: Marketing Index;
00: Foreword; Chapter
01: Make it inclusive: how responsible marketing works; Chapter
02: Make it authentic: brand
relevant social impact; Chapter
03: Make it known: reputation impact; Chapter
04: Make it count: commercial impact; Chapter
05: Solving real problems; Chapter
06: Telling real stories; Chapter
07: Creating real opportunities; Chapter
08: Influencing real policies; Chapter
09: Cultivating cultural literacy; Chapter
10: Choosing cheerleader, champion, or catalyst; Chapter
11: Earning stakeholder buy
in; Chapter
12: Getting it wrong the right way; Chapter
13: Marketing Index;
Chapter
00: Foreword; Chapter
01: Make it inclusive: how responsible marketing works; Chapter
02: Make it authentic: brand
relevant social impact; Chapter
03: Make it known: reputation impact; Chapter
04: Make it count: commercial impact; Chapter
05: Solving real problems; Chapter
06: Telling real stories; Chapter
07: Creating real opportunities; Chapter
08: Influencing real policies; Chapter
09: Cultivating cultural literacy; Chapter
10: Choosing cheerleader, champion, or catalyst; Chapter
11: Earning stakeholder buy
in; Chapter
12: Getting it wrong the right way; Chapter
13: Marketing Index;
00: Foreword; Chapter
01: Make it inclusive: how responsible marketing works; Chapter
02: Make it authentic: brand
relevant social impact; Chapter
03: Make it known: reputation impact; Chapter
04: Make it count: commercial impact; Chapter
05: Solving real problems; Chapter
06: Telling real stories; Chapter
07: Creating real opportunities; Chapter
08: Influencing real policies; Chapter
09: Cultivating cultural literacy; Chapter
10: Choosing cheerleader, champion, or catalyst; Chapter
11: Earning stakeholder buy
in; Chapter
12: Getting it wrong the right way; Chapter
13: Marketing Index;







