Resurgent - Birkinshaw, Julian; Fallon, John
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A practical handbook examining how established businesses can use their unique advantages to fight back and win in a digital arena too often dominated by tech start-ups, disruptors and unicorns.

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Produktbeschreibung
A practical handbook examining how established businesses can use their unique advantages to fight back and win in a digital arena too often dominated by tech start-ups, disruptors and unicorns.
Autorenporträt
Julian Birkinshaw is the Dean of the Ivey Business School and was previously at the London Business School. He is a recognized thought-leader on the impact of digital technology on company strategy. He is the author of 15 books. John Fallon served as CEO of Pearson PLC for eight years. He is now Professor of Practice at Northeastern University, an executive fellow at London Business School, and works with a range of public and private organizations on education technology and digital transformation.
Rezensionen
In an era where digital transformation often feels like a race to outpace disruption, Resurgent reminds us that true resilience comes from aligning technological progress with purpose. Birkinshaw and Fallon show that established companies can thrive not by clinging to the past, but by embracing change as a force for good – creating value not just for shareholders, but for society and the planet. A must-read for leaders determined to be net positive in the digital age.