Retail Futures - Eleonora Pantano
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The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues.

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Produktbeschreibung
The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues.
Autorenporträt
Eleonora Pantano is Senior Lecturer (Associate Professor) of Marketing at University of Bristol, UK. She is co-author of Technology and Innovation for Marketing (2018) and Internet Retailing and Future Perspectives (2016), editor of Successful Technological Integration for Competitive Advantage in Retail Settings (2015), and co-editor of Advanced Technologies Management for Retailing: Frameworks and Cases (2011). She is a member of the editorial board of the Journal of Retailing and Consumer Services.