Learn how to use change to thrive in retail and stay ahead of the curve, with expert insight and case studies from the likes of Walmart, Starbucks, Amazon, and more.
Learn how to use change to thrive in retail and stay ahead of the curve, with expert insight and case studies from the likes of Walmart, Starbucks, Amazon, and more.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Gareth Jude is Co-Founder and Asia Pacific Leader of ThinkUncommon based in Sydney, Australia. He was formerly group wide merchandise/marketing and store planning manager for the DSE division of Woolworth's where he led the launch of Australia's first full range, fully trading website by a traditional retailer. He lectures at Sydney, Macquarie, UTS and Shanghai Jiao Tong Universities.
Inhaltsangabe
Section 00: Introduction; Section ONE: Why the retail industry needs to reframe; Section 01: Why retail needs to be reframed; Section 02: Why innovation is hard for retailers; Section 03: Retail innovation as a process; Section TWO: Your Innovation quest; Section 04: Stage 1 Resetting the foundations and building an innovation Launchpad; Section 05: Stage 2 Filter the right ideas using the golden rule; Section 06: Stage 3 Get innovation ready; Section 07: Stage 4 Analyse and design the solution; Section 08: Stage 5 Make the design and scale it; Section 09: Stage 6 Embedding and making it the new normal; Section THREE: The different paths of innovation; Section 10: Urgent innovation; Section 11: Innovation in small retail businesses; Section 12: Weaving innovation into the operating fabric of your business; Section 13: Conclusion; Section 14: Index
Section 00: Introduction; Section ONE: Why the retail industry needs to reframe; Section 01: Why retail needs to be reframed; Section 02: Why innovation is hard for retailers; Section 03: Retail innovation as a process; Section TWO: Your Innovation quest; Section 04: Stage 1 Resetting the foundations and building an innovation Launchpad; Section 05: Stage 2 Filter the right ideas using the golden rule; Section 06: Stage 3 Get innovation ready; Section 07: Stage 4 Analyse and design the solution; Section 08: Stage 5 Make the design and scale it; Section 09: Stage 6 Embedding and making it the new normal; Section THREE: The different paths of innovation; Section 10: Urgent innovation; Section 11: Innovation in small retail businesses; Section 12: Weaving innovation into the operating fabric of your business; Section 13: Conclusion; Section 14: Index
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