Mark Birkin, Graham Clarke, Martin Clarke

Retail Intelligence and Network Planning

• Broschiertes Buch

Produktbeschreibung

This innovative book exemplifies the importance of sophisticatedand intelligent spatial analysis techniques in dealing with therange of location, distribution and channel management issueswhich face today s retail and service businesses.

Explores some of the trends taking place within the broadconsumer-retailing sector, drawing on research undertaken ingrocery, supermarket retailing, financial services, travel andleisure in Europe, North America and Australasia
Numerous global case studies are used to show keys issues
Details how retailers can begin to develop information andanalytical frameworks to better understand what is happening in theretail environment
Describes how retailers can plan their cross channel networkstrategy for the future

Produktdetails

• Verlag: Wiley & Sons
• Seitenzahl: 304
• Erscheinungstermin: 26. April 2002
• Englisch
• Abmessung: 242mm x 168mm x 19mm
• Gewicht: 526g
• ISBN-13: 9780471498032
• ISBN-10: 0471498033
• Artikelnr.: 10544544

Autorenporträt

Mark Birkin is the author of Retail Geography and Intelligent Network Planning, published by Wiley. Graham Clarke is a Senior Lecturer in the School of Geography, University of Leeds. Martin P. Clarke is the author of Retail Geography and Intelligent Network Planning, published by Wiley.

Inhaltsangabe

INTRODUCTION
TRENDS IN RETAILING
Introduction
Demand-Side Changes
Trends in Distribution and Retail Supply
The Regulatory Environment
Conclusion
RETAIL LOCATIONS AND DISTRIBUTION CHANNELS:PAST,PRESENT AND FUTURE
Introduction
The High Street or Town Centre
The Superstore and Hypermarket
The Discount Store
The Shopping Centre or Mall
The Retail Warehouse and Retail Park
New Retail Locations
New Retail Formats and Distribution Channels
The Old versus the New
Conclusion
SPATIAL RETAIL GROWTH STRATEGIES
Introduction
Organic Growth
Mergers and Acquisitions
Franchising
Joint Ventures and Strategic Alliances
Warehouse LocationConclusion
SPATIAL RETAIL GROWTH STRATEGIES
Introduction
What is E-Commerce/Internet Retailing?
Who Makes Money from the Internet?
Understanding Consumer Preferences
Examples of Internet Retailing in Different Sectors
Geography,the Internet and E-Commerce
Conclusion
TERRITORY PLANNING
Introduction
Territory Management
Balanced Workloads
Ef .cient Organization
Conclusion
METHODS FOR SITE SELECTION
Introduction
An Inductive Approach to Site Selection
A Deductive Approach to Site Selection
Applied Location Modelling
The Simplicity Spectrum
SPATIAL INTERACTION MODELS FOR RETAIL SITE ASSESSMENT
The Model and its Development
Estimating the Small Area Demands for Products and Services
The Supply Side
Customer Flows and Store Revenues
Providing a Decision-Support Capability
The Development of a Cross Channel Management Planfor the City of Vienna
for a Major Automotive Manufacturer
Conclusion
NETWORK REPRESENTATION PLANNING
Introduction
Case Study 1:Automotive Network Optimization
Case Study 2:Financial Services Network Optimization
Post-merger Network Optimization
Retail network optimization
Conclusion
DIRECT MARKETING AND DISTRIBUTION CHANNEL MANAGEMENT
Introduction
Geodemographics
Enhancement of Geodemographics
Lifestyle Databases
Other Micro-Modelling Strategies
A Financial Services Channel Simulation Model
MEASURING THE BENEFITS OF SPATIAL MODELLING
Introduction
Returns on Capital
Operational Ef .ciency
Improved Competitiveness
Strategic Value
Applications to Market RegulationConclusion
CONCLUSION
BIBLIOGRAPHY