Retail Management and Relationship continuity - Howshigan, Shamini
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Retailing is the driving force of the economy and it is associated to the significant portion of the economy. Its role is much more visible in the modern era. Simultaneously, in the field of marketing a good understanding of sales is essential for any successful marketing initiative. At the same time, the key issue in the field of relationship marketing is understanding how companies can succeed in developing and sustaining relationship continuity between manufacturers and retailers. Hence, This book looks at how retailing has developed, how retail outlets operate . Further, it looks the…mehr

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Produktbeschreibung
Retailing is the driving force of the economy and it is associated to the significant portion of the economy. Its role is much more visible in the modern era. Simultaneously, in the field of marketing a good understanding of sales is essential for any successful marketing initiative. At the same time, the key issue in the field of relationship marketing is understanding how companies can succeed in developing and sustaining relationship continuity between manufacturers and retailers. Hence, This book looks at how retailing has developed, how retail outlets operate . Further, it looks the factors that affect retailing on relationship continuity between manufacturers and retailers with the empirical evidence. This book is designed for retail industry employees and entrepreneurs wishing to develop a dynamic retail management and anyone interesting to know more about the world of retailing.
Autorenporträt
Ms.Shamini Howhigan is a first class degree holder in BBA (Marketing Specialization) at Eastern University, Sri Lanka. Presently working as a Lecturer (Probationary) at Trincomalee Campus, Eastern University, Sri Lanka. Her research field includes Marketing, Relationship Marketing, Consumer Behaviour and Retail Management.