This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.
This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.
Craig E. Mattson is professor of communication and media production at Trinity Christian College.
Inhaltsangabe
Acknowledgements Introduction: On Making Do and Making Good Chapter 1: How to Tell the Company Story (To Share Its Mode) Chapter 2: How to Raise Awareness (To Create Attendance) Chapter 3: How to Address Complex Audiences (To Speed Circulation) Chapter 4: How to Give a Gift (To Make a Public) Epilogue: On Being Entrepreneurial with the Social Bibliography Index About the Author
Acknowledgements Introduction: On Making Do and Making Good Chapter 1: How to Tell the Company Story (To Share Its Mode) Chapter 2: How to Raise Awareness (To Create Attendance) Chapter 3: How to Address Complex Audiences (To Speed Circulation) Chapter 4: How to Give a Gift (To Make a Public) Epilogue: On Being Entrepreneurial with the Social Bibliography Index About the Author
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