Rethinking Luxury - Sommerrock, Fabian; Wittig, Martin C.; Beil, Philip
23,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 2-4 Wochen
payback
12 °P sammeln
  • Broschiertes Buch

Asia, ethics and everything digital are the future of the luxury industry. But what does that mean in practice for managers and marketers? What is the best way to do business in China? How can a business ensure customers talk about a sustainable line of products? Should brands invite more bloggers than journalists to their next runway show? Do they really need more retail locations, or should they shift focus to e-commerce? How do luxury businesses engage the next generation of critical, informed and digital-savvy customers with a brand ... and then command their loyalty? It's time to rethink how to market luxury products and services.…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
Asia, ethics and everything digital are the future of the luxury industry. But what does that mean in practice for managers and marketers? What is the best way to do business in China? How can a business ensure customers talk about a sustainable line of products? Should brands invite more bloggers than journalists to their next runway show? Do they really need more retail locations, or should they shift focus to e-commerce? How do luxury businesses engage the next generation of critical, informed and digital-savvy customers with a brand ... and then command their loyalty? It's time to rethink how to market luxury products and services.
Autorenporträt
Dr Martin C. Wittig is a CEO coach and professional board member. He lives in Silvaplana, Switzerland. From 2010 to 2013 Dr. Wittig was Global Managing Partner and Chief Executive Officer at Roland Berger Strategy Consultants. He is a visiting lecturer at the University of St. Gallen, teaching masters students in the field of luxury industries. He was elected to the university's International and Alumni Advisory Board.