Revenue Boost - Greenberg, Mort
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TOP THREE TAKEAWAYS THAT YOU GAIN 1. Blueprint to write your strategic sales plan 2. Worksheets in the book and a link to an online workbook to formalize your plan 3. A process to provide you with a revenue boost that you will directly benefit from THE IDEA FOR THIS BOOK For many years I was on the hunt to find the perfect sales plan template. Over the years I probably searched for and downloaded hundreds of templates. And I asked anyone who would talk with me about how they wrote their sales planning docs. Every year I'd wonder... Is there was a better way? Eventually, I realized there is not…mehr

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Produktbeschreibung
TOP THREE TAKEAWAYS THAT YOU GAIN 1. Blueprint to write your strategic sales plan 2. Worksheets in the book and a link to an online workbook to formalize your plan 3. A process to provide you with a revenue boost that you will directly benefit from THE IDEA FOR THIS BOOK For many years I was on the hunt to find the perfect sales plan template. Over the years I probably searched for and downloaded hundreds of templates. And I asked anyone who would talk with me about how they wrote their sales planning docs. Every year I'd wonder... Is there was a better way? Eventually, I realized there is not a perfect plan. In fact, perfect can be the enemy of good. And too much time writing a sales plan becomes a wasted time. In an effort to simplify I knew I wanted my plan to be on one sheet of paper, but I needed more inputs than one sheet could handle. So that drove me to develop a plan with five steps or five one sheets. Each sheet builds on the previous. The last sheet requires inputs from all other one sheets, but then you have a singular document that includes your key quantitative and qualitative items in one place. WHO IS THIS BOOK WRITTEN FOR This book is for every business person. From start-up to the largest company on the planet. If you are a seller, sales manager, marketer, brand manager, product manager, business developer, investor, senior team member, company owner or anyone who benefits from improving the quality of revenue or finding new business to grow revenue, this book is for you. WHAT YOU WILL FIND INSIDE OF THIS BOOK 80+ pages of content in a workbook format to build your ultimate sales plan. There are five steps so of course there are five key sections of the book: Step #1 Survey: Run a survey with your customers and also with your staff. Step #2 Business Canvas: Write a one-page business canvas that will help you focus in on nine key areas of your business. Step #3 Competitive Grid: List out the competitive factors that are important to your customers that you need to compete and win on. Step #4 S.W.O.T: Detail your business's strengths, weaknesses, opportunities & threats. Finally use the online workbook to build out your complete plan with the fifth step. Step #5 The O.G.S.M.T: This is where you prioritize your Objectives, Goals, Strategies, Measures and Tactics on one page.
Autorenporträt
For the past 25 years Mort Greenberg has been a salesperson and sales manager for technology start-ups and larger media companies. Fighting his way up from an Account Executive to a role as a division President you can guess there were many challenges that needed to be overcome. Along the way Mort launched two companies, FitAd and MindFlight and learned many hard-fought lessons that start-ups are not always successful. He is a graduate of the State University of New York at New Paltz where he studied International Relations and Economics. While in college he started a company selling screen printing and promotional items to local businesses and on-campus organizations. At the same time, he also volunteered as a Congressional District Intern for the U.S. House of Representatives. He is an Eagle Scout and in junior high school bought several newspaper routes from neighborhood kids to create his first business. Mort is also the author of the Revenue Vs. Sales, a three book series that you can find on Amazon.com.