Revenue Management and Pricing Strategies - Curtis, Tamilla; Lusby, Carolin
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Fundamentals of Revenue Management: Provide a comprehensive overview of revenue management principles, including demand forecasting, inventory management, pricing optimization, and capacity utilization, with a focus on maximizing revenue and profitability.Market Analysis and Customer Segmentation: Discuss techniques for market analysis and customer segmentation to identify target markets, understand consumer behavior, and tailor pricing strategies to meet the needs and preferences of different customer segments. Distribution Channel Management: Address distribution channel management…mehr

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Produktbeschreibung
Fundamentals of Revenue Management: Provide a comprehensive overview of revenue management principles, including demand forecasting, inventory management, pricing optimization, and capacity utilization, with a focus on maximizing revenue and profitability.Market Analysis and Customer Segmentation: Discuss techniques for market analysis and customer segmentation to identify target markets, understand consumer behavior, and tailor pricing strategies to meet the needs and preferences of different customer segments. Distribution Channel Management: Address distribution channel management strategies in revenue management, including direct vs. indirect distribution channels, channel optimization, channel pricing, and distribution channel partnerships, with a focus on maximizing revenue through effective distribution strategies. Technology and Tools: Explore the role of technology and revenue management tools in implementing pricing strategies, including revenue management software, data analytics tools, pricing optimization algorithms, and revenue management systems (RMS), with guidance on selecting and implementing the right technology solutions for different business needs.