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Previously dominated by a few monthly magazines, journalism specializing in automobiles has been invaded by the agility of the internet and by several professionals working in other areas - not just journalists, but also engineers, pilots and even simple car enthusiasts without any academic preparation for the practice of journalism. Based on the theories of Zygmunt Bauman on liquid modernity and Anthony Giddens on expert systems, the author traces a profile of journalism since its inception, goes through the internet revolution, analyzes the automobile as a symbol of capitalism, observes the difficult transition from print to online journalism, reveals various facets of Automotive Journalism and ends by identifying changes in the social role of journalists. As the automobile has become an object of desire, undergoing constant updates, Automotive Journalism has had to rush to adapt. But this process has no deadline.