Clearly explains how public health officials plan, deliver and evaluate crisis and emergency risk communication before, during, and after health emergencies. COVID-19, Zika, Ebola, and Mpox are analysed using the Crisis and Emergency Risk Communication framework to effectively communicate accurate and actionable health information to the public.
Clearly explains how public health officials plan, deliver and evaluate crisis and emergency risk communication before, during, and after health emergencies. COVID-19, Zika, Ebola, and Mpox are analysed using the Crisis and Emergency Risk Communication framework to effectively communicate accurate and actionable health information to the public.
Kathleen G. V. Melville, Ph.D, is an expert in emergency risk communications with 17 years' experience working in state, local, and federal public health agencies. During the COVID-19 pandemic she worked in the Centers for Disease Control and Prevention's Joint Information Center and continues to work for the agency as a health communications specialist. She also teaches disaster communication at Tulane University.
Inhaltsangabe
1. Why you need to care about emergency risk communication; Part I. Precrisis Planning; 2. Precrisis planning is necessary for public information and emergency communications: Leveraging what you've got; 3. Identifying who needs to know what and when: It's not a surprise what your audiences need to know; 4. Addressing the information needs of the public and medical community during a public health emergency; 5. How to get the message out: Understanding all of your communication channels and when to use them; Part II. Communicating during a Health Emergency; 6. Initial messages during a health emergency: addressing uncertainty and creating trust with the public; 7 Maintenance messages during a health emergency: How to protect the public's health and debunking misinformation; 8. Communicating during long public health emergencies: Creating health communication campaigns; Part III. Communicating and Planning after a Health Emergency; 9. Pivoting from crisis management to recovery: Communicating the end of a health emergency; 10. Evaluating emergency risk communication and engaging in public education for the next emergency; Part IV. Crisis Leadership; 11. Effective communication during a health emergency: The role of the spokesperson and working with the media; 12. Crisis leadership: Staying steady on unsteady ground; Index.
1. Why you need to care about emergency risk communication; Part I. Precrisis Planning; 2. Precrisis planning is necessary for public information and emergency communications: Leveraging what you've got; 3. Identifying who needs to know what and when: It's not a surprise what your audiences need to know; 4. Addressing the information needs of the public and medical community during a public health emergency; 5. How to get the message out: Understanding all of your communication channels and when to use them; Part II. Communicating during a Health Emergency; 6. Initial messages during a health emergency: addressing uncertainty and creating trust with the public; 7 Maintenance messages during a health emergency: How to protect the public's health and debunking misinformation; 8. Communicating during long public health emergencies: Creating health communication campaigns; Part III. Communicating and Planning after a Health Emergency; 9. Pivoting from crisis management to recovery: Communicating the end of a health emergency; 10. Evaluating emergency risk communication and engaging in public education for the next emergency; Part IV. Crisis Leadership; 11. Effective communication during a health emergency: The role of the spokesperson and working with the media; 12. Crisis leadership: Staying steady on unsteady ground; Index.
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